Harlem Shake Partners with QSR and R, LLC for Franchise Expansion

Harlem Shake, the iconic fast-casual restaurant inspired by the rich culture and vibrant flavors of Harlem, is proud to announce a strategic partnership with QSR and R, LLC, a leading design and build firm specializing in quick-service restaurant concepts. This collaboration marks a key milestone in Harlem Shake’s national franchise expansion efforts.

Founded to celebrate the spirit of Harlem through food, music and nostalgia, Harlem Shake has become a beloved staple for locals and visitors alike. Known for its juicy burgers, creamy shakes and soulful classics, the brand has built a loyal following at its New York locations in Harlem and Brooklyn.

Later this year, Harlem Shake will open its first franchise location in Philadelphia. With QSR and R, LLC joining the team, Harlem Shake is poised to bring its signature experience to even more communities across the country.

“Partnering with QSR and R, LLC is a game-changer for us,” said Jelena Pasic, founder of Harlem Shake. “Their proven track record and understanding of the fast-casual space give us confidence that every new location will reflect the heart and soul of Harlem Shake, while delivering a top-tier customer experience.”

QSR and R, LLC has designed and built spaces for nationally recognized brands such as Dunkin’, Philly Pretzel Factory and Dairy Queen. Their expertise ensures Harlem Shake’s new locations will maintain the high standards and bold personality that define the brand.

As Harlem Shake expands, franchisees and customers alike can expect:

Consistent Brand Experience: QSR and R, LLC will replicate Harlem Shake’s distinctive style and energy across all new locations, reinforcing brand identity from coast to coast.
Operational Efficiency: Streamlined buildouts and dynamic, intuitive spaces that enhance the overall experience and support faster openings and optimized workflows for franchise operators.
Enhanced Customer Satisfaction: Each restaurant will be tailored to offer the comfort, convenience and charm that Harlem Shake fans have come to know and love.
Commitment to Quality: Both Harlem Shake and QSR and R, LLC are aligned in their dedication to delivering excellence in every detail — from kitchen layout to customer service.

“We are excited for what’s ahead,” Pasic said. “With QSR and R, LLC by our side, we’re building more than restaurants — we’re building experiences that bring people together through great food and great vibes.”