Starting a Business in New York: The Facts - Harlem Shake Franchise

Starting a Business in New York: The Facts

Starting a business in New York can be an exciting moment for a new franchise owner, allowing them to turn their dreams of being their own boss into reality. It can place their product or service in front of millions of potential buyers and elevate their brand.

To give a new franchise its best chance when starting a business in New York, a prospective owner must understand the landscape and know what to look for along the way.

  • Access one of the nation’s largest markets
  • Find a brand that reflects New York’s heritage and spirit
  • Pick a franchise that focuses on quality
  • Team with a brand dedicated to providing opportunity
  • Knowing how to start a business in NY can prepare a future owner for the journey ahead and give them the information they need to make informed decisions.

How can starting a business in New York help you serve one of the nation’s largest markets effectively?

One of the first questions a prospective owner should ask when contemplating starting a business in New York is a basic one: why here? What makes New York such an appealing location to set up a new brand, and why do so many franchises get their start here before going on to nationwide prominence?

The answer is as simple as the question — it’s all about the people. Starting a business in New York connects an owner with one of the country’s largest and most exciting markets.


A Young, Diverse, and Growing Pool of Potential Customers

New York City is home to more than 8 million people. It’s a hub of commerce and constant activity with energy and vitality unlike anywhere else in the nation, and it can be an ideal venue to launch a new business.

It’s not just the population size that makes New York a promising franchise spot, either. The city is diverse, with a broad range of ages, ethnic groups, and economic classes, and that can help a brand identify its specific market and fine-tune its appeal.


What strategies can you employ when starting a business in New York to choose a brand that truly embodies the city’s rich heritage and vibrant spirit?

What makes a franchise stand out in a customer’s mind? How can an owner set themself and their brand apart and make them memorable when starting a business in New York?

Atmosphere and attitude can enormously help a brand looking to make its mark. Fortunately for New York franchise owners, they set up shop in one of the country’s most storied and engaging corners, in a city with attitude to spare.

Nostalgic Décor and Atmosphere

Starting a business in New York places an owner in celebrated neighborhoods that each tell their own tale. Look for a brand that takes advantage of that and embraces the city’s heritage in its décor and spirit.

Gleaming chrome and nostalgic images on the wall can recreate the experience of visiting a classic 1950s diner, for example, and evoke a sense of New York’s historic past. It can be a smart way to develop a brand personality and create loyal regulars.

Pick a Franchise that Focuses on Quality

The modern New York customer is different today than in the past. Today’s guests have often been exposed to cuisines from around the globe and may have more refined tastes than previous generations. They expect the businesses they visit to live up to those elevated expectations.

That growing customer demand for better food prepared with care should inform the search for anyone looking into starting a business in New York. It can point them toward franchises that share their insistence on quality in all aspects of the brand.

Starting a Business in New York: Perfecting Burgers, Fries, and Shakes

For example, many future owners have seen how the burger industry has grown in the past and is projected to continue doing so and are considering opening a burger restaurant. Making a dedication to quality a search requirement lets them narrow that search to the best candidates.

Look for a brand that partners with respected names for their supplies. Great milkshakes start with great ice cream, after all, and great burgers from the best beef. Your customers will know the difference and return to enjoy your meals again and again.


Team with a Brand Dedicated to Providing Opportunity

Starting a business in New York can be the first step in a franchise owner’s career. It’s an opportunity to grow leadership and management skills, build wealth, and establish oneself as someone to watch.

New York customers understand that growing a franchise in this city can alter a person’s life and allow them to reach their full potential. Many of them want to see that opportunity available to underserved populations. They seek out brands that share that belief.

Woman-Owned and Operated

Picking a franchise that offers leadership roles to women, people of color, and other groups needing representation and support can let an owner start with a ready pool of customers who want them to get established and grow.

More than that, working with a brand dedicated to opportunity can place a new owner in a business designed to expand and adapt to the times. That can give an owner the tools for long-term development in one of the planet’s most exciting and innovative marketplaces.

Crucial Factors to Consider Before Starting Your Harlem Shake Franchise in New York


Starting a Business in New York – Franchise Costs:

Detailed breakdown of initial investment costs, ongoing fees, and any additional expenses associated with owning a Harlem Shake franchise in New York.


Starting a Business in New York – Franchise Requirements:

Information on the qualifications, experience, and personal characteristics required to become a Harlem Shake franchisee in New York.


Starting a Business in New York – Training and Support:

Overview of the training programs, operational support, and marketing assistance provided by the franchisor to help franchisees succeed in New York.


Starting a Business in New York – Market Analysis:

Insight into the demand for Harlem Shake’s offerings in New York, including demographic data, competitor analysis, and consumer trends specific to the local market.


Starting a Business in New York – Location Guidance:

Advice on selecting the right location for a Harlem Shake franchise in New York, considering factors such as foot traffic, visibility, and proximity to target customers.


Starting a Business in New York – Franchisee Testimonials:

Testimonials and case studies from current or former Harlem Shake franchisees in New York, sharing their experiences, challenges, and successes.


Starting a Business in New York – Exit Strategy:

Information on the options available for exiting or transferring ownership of a Harlem Shake franchise in New York, including resale opportunities and exit clauses in the franchise agreement.

Get Help Starting a Business in New York with Harlem Shake!

At Harlem Shake, we’re creating a New York franchise on the move.

We’re a woman-owned and -operated business that makes quality the first and last word and a menu of crave-able burgers and thick shakes our customers love and come back to experience daily. We pair that with a retro flair that recalls 1950s Harlem and recalls the diners of yesterday.

Harlem Shake is preparing to expand again, and we’re looking for future owners to join us.

Want more information? Contact us today!