What to Know When Considering Smoothie Franchise Ownership
Smoothie franchise ownership can make sense for a potential oner — the industry has seen an annual growth average of 3.4% over the past five years, with more development expected in the future. To get started right, it’s essential to understand the business and what to look for in a brand.
- Franchise location can be critical.
- Focus on social media to give your business the tools for growth.
- Keep an eye on quality at all steps in the process
- Community engagement can be an integral element in brand development.
Having a clear vision for what’s vital in a smoothie franchise can help a future owner find the brand and approach that meshes with their outlook and goals.
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Location Can Be Critical for a Smoothie Franchise
The old saying “location, location, location” is as true today as it was when the phrase was first coined. A new franchise owner needs to pay attention to a range of concerns when selecting a brand, and where the franchise prefers to set up shop is near the top of the list.
For a potential owner considering smoothie franchise cost and other concerns, location can be especially essential. Smoothie and juice bars enjoy an association with fitness and exercise in an urban setting, and that’s the type of territory to look for when considering franchises.
High-Traffic Urban Locations to Connect with Customers
Seek out a franchise that understands how important location can be to a brand. Look for a focus on high-traffic areas, and keep an eye out for the territory they target as well— do they prefer to operate near parks, gyms, and other fitness hubs?
Large urban centers like New York City can be ideal for a smoothie brand. It allows owners to launch their franchise with a potential customer base already in place and eager to connect with the business.
Social Media Can Be a Smoothie Franchise Owner’s Most Effective Partner
Today’s commercial landscape has been transformed. In just a few decades, social media has arrived on the scene and is now an integral tool in the modern smoothie franchise owner’s toolkit.
Social media represents an opportunity to reach a wider audience and increase brand recognition and loyalty. Partnering with the right social media influencer can give a business added caché and, more importantly, connect with that influencer’s followers and expand the pool of potential customers.
Team with the Hottest Influencers to Help Build the Best Smoothie Franchise
When a brand pairs with an influencer, they become part of their personal style. It allows them to coordinate in-person events and other appearances that highlight the franchise and help make it a hot, in-demand destination.
When considering a smoothie brand, ask about their social media presence and if they have relationships with any influencers. Doing so can help you select the ones that are plugged in and in touch with today’s customers.
Pay Attention to Quality at All Times
Modern smoothie franchise customers have more sophisticated tastes than in the past. They enjoy food and drink from across the globe, and they’ve learned to recognize and demand variety and quality in all aspects of their lives.
They expect that same dedication to quality in their smoothies, and they’ll seek out the brands that reliably offer it and make it a brand focus.
The Top Brands and Freshest Ingredients for Superior Customer Experiences
That customer insistence on quality can help franchise growth. A brand that understands how critical quality at every step of the process can be and insists upon excellence at all stages could be positioned for future development.
When getting to know a smoothie brand, look at its supply chain, vendors, and preparation techniques. Your customers will insist upon quality, and so should you.
How critical is community engagement for brand growth?
As the world gets increasingly crowded and complex, the businesses with growth potential are often the ones that stand out and get noticed. Connecting with the community can be an effective way to accomplish that.
Every city is home to communities with diverse backgrounds and rich, storied histories. The residents of those communities are proud of where they live, and they tend to identify with businesses that understand and reflect that pride.
Create a Distinctive Style that Speaks to the Community You Serve
Look closely at each smoothie brand’s relationship with their customers and communities. Do they work to engage with the neighborhood’s past with retro décor customized for the location and people?
Brands that customers identify with and make part of their lives can hit the ground running. Do your homework to ensure that the smoothie business you select recognizes how vital community connection can be for growth.
Interested in Opening a Smoothie Franchise? Consider Becoming a Franchise Owner with Harlem Shake®!
At Harlem Shake®, we bring a vision for the future of the industry together with products our customers love to create a brand on the move.
We operate in large urban centers to help you reach as wide a pool of customers as possible, we’ve built a reputation for quality at all times, and we make influencer and community engagement a priority. It’s helped make us one of the most exciting brands on the market today.
Want more information? Contact us today!
