How to Build the Best Burger Franchise
Harlem Shake opened our first location a little over a decade ago, and in that time, we’ve developed a reputation as one of the best burger franchises around wherever we set up shop. Customers love the Harlem Shake experience from start to finish and come back with their friends to enjoy it again.
It’s all part of our plan for the future at Harlem Shake, and it’s helped us build a brand dedicated to creating the best burger franchise in the country.
The Vitality and Boundless Possibilities of Harlem
It started with a vision for the best burger franchise in the nation, which links us to New York’s historic Harlem neighborhood.
Harlem has long been a hotbed of transformation and change in a city that never stands still. It’s home to the political and cultural revolution and has been a center of life for millions of people over the decades.
Community and Energy
That same sense of purpose and direction is part of Harlem Shake’s outlook and business model. We bring the energy and drive infused into the spirit of Harlem into our restaurant approach and use it to aid our growth into the best burger franchise.
We created our brand as a celebration and homage to this storied corner of Manhattan, and it’s made us a hit with customers and critics alike.
A Retro Feel with an Upscale, Modern Touch
Building the best burger franchise in the industry is a complex process. It takes a sustained vision and an understanding of what customers want, both today and in the future.
That begins with the restaurant itself and the atmosphere it projects.
1950s Décor and Design
Modern customers live in a fast-paced, rapidly changing world. It can make a brand like Harlem Shake, with a retro 1950s diner décor and an inviting, sit-and-stay atmosphere, a welcome oasis on a chaotic day.
A visit to a Harlem Shake restaurant is a step back to a more leisurely time and connects our customers to past generations. It sets us apart from other brands and aids our development as something special in the fast-casual business.
Burgers as Classic as the Look
What aspect of the industry can be a true differentiator for a brand and make it stand out as a business with the potential to be the best burger franchise around? A smart move is, to begin with, the burger itself.
America’s love affair with the hamburger has been long and is ongoing. Our nation appreciates a good burger, and many customers are always looking for new approaches to the classic.
The Rise of the Smashburger
Harlem Shake is at the forefront of the evolution of the burger. We serve up smash burgers cooked hot, fresh, and delicious, just as our guests like them.
The smash burger adds flavor, crunch, and a renewed sense of fun to the traditional hamburger. Our customers can’t get enough of them and have helped make us one of the top burger franchises with growth potential.
Shakes That Shake Up the Status Quo
What goes best with a hot, gooey, caramelized Smashburger? A cold, thick, creamy shake is at the top of the list for many Harlem Shake guests.
At Harlem Shake, the burger is just the beginning. We’ve made our name on the consistently high quality and rich flavor of our one-of-a-kind shakes, and we make sure everyone we serve is worthy of the best burger franchise in the country.
Thick, Creamy, and Delicious
We’ve partnered with one of the premier names in ice cream to help us deliver high quality every time. Each shake we make starts with pure Blue Marble ice cream is prepared with superior ingredients and gets served with a smile.
They’re all organic and all-natural and are an unforgettable part of the Harlem Shake experience for a growing pool of loyal customers.
Harlem Shake is Attracting Influencers
In past generations, having quality burgers and shakes could be all a brand needed to become the best burger franchise in the nation. Today, word of mouth and constant social media mentions are taken to shake up the category.
That’s why Harlem Shake prioritizes connecting with influencers who can spread the word about our brand.
Making Waves With the Tastemakers
We’re engaging with outreach to influencers daily, helping us get noticed beyond the neighborhoods where we do business. The biggest names in sports, politics, entertainment, and more make Harlem Shake their regular stop, and they let their followers know.
We aim to reach as many potential customers as possible. Our relationship with the hottest influencers in the game helps us with that goal.
Help Us Build the Best Burger Franchise for the Future at Harlem Shake
Harlem Shake has become a favorite destination everywhere we open our doors. We have a retro feel and a modern attitude and are dedicated to quality at every step.
At Harlem Shake, we’re excited about what’s next. We’re expanding into new territories and looking for future owners to accompany us on our journey.