American Dream Burger Franchise | Harlem Shake

Cooking Up the American Dream: Owning a Harlem Shake® Burger Franchise


When we conjure the idea of the quintessential American cuisine, there are few menu items that come to mind more abundantly than the burger. Let’s face it, a burger usually comes with fries and no classic American burger meal would be complete without a delicious milkshake. This is why the burger franchise has become an iconic representation of American dining.

There is nothing quite like walking into a burger restaurant, hearing the sizzle of the meat, and the intense sound it makes when a burger is smashed against a hot griddle. There is an aroma that fills the air, igniting hunger in every guest and passerby. It’s like a beacon to your belly, reverberating throughout the community. One might even call it “aromatic advertising”.

The Smash Burger Boom: A Tale as Old As Time

When you ask someone what they think of when they think of franchising, they almost inevitably go to Ray Kroc and the Golden Arches of McDonald’s. The truth is, Ray was late to the game. White Castle had been churning out thin burgers since 1921. The first smash burger was created in a Dairy Cheer restaurant in Kentucky back in the middle of the 20th century by an employee of owner Bill Culbertson. When he saw his line cook smash the burger on the griddle he realized the genius of what the cook was doing. By smashing the burger with a heavy object, the meat had greater contact with the griddle, which led to better flavor.

The smash burger at Harlem Shake® is a classic style with the cheese on the bottom bun with the smashed patty on top. So good in fact, Harlem Shake® just won Best Burger by Eater New York in May of 2024.

A Harlem Shake® burger shop franchise offers a number of key benefits franchisees find meaningful:

  • Consistency and Reliability: Customers appreciate the consistency and ease of knowing what they are going to get every time they walk into a burger shop franchise. It is this predictability that makes getting a burger an easy meal choice that keeps people coming back time and again.
  • Comfort Food Sells : Burgers are more than just food; they’re a comforting, nostalgic experience that brings people together.
  • Versatility and Innovation: Modern burger franchises continuously innovate, adopting modern technologies built for food service operations and offering diverse menus that cater to evolving tastes and dietary preferences.

Amid the thriving burger franchise for sale market, Harlem Shake® offers a distinctive, charismatic twist on the classic burger franchise, blending tradition with a vibrant cultural experience and commitment to being engaged with the communities we call home.

Why Harlem Shake®: It’s Not Your Average Burger Franchise

Harlem Shake®: is more than just a burger franchise for sale; it’s a cultural icon. Located in the heart of Harlem, New York City, this franchise embodies the spirit and soul of its namesake neighborhood. Here’s what sets Harlem Shake® apart:

  • Majority women-owned business and inclusive franchisor with a diverse ownership structure.
  • A uniquely designed “iconic” concept, optimized for a memorable and enjoyable dining experience.
  • Simplified menus and award-winning in-house recipes. A full roster of vendor partners who supply best-in-class ingredients.
  • Streamlined virtual training systems that guarantee employees get the ins and outs of owning a burger shop franchise in no time.
  • Technology-driven restaurant management systems, fully developed to accommodate high customer volume and support quick, efficient service.
  • Established programs for in-house marketing, PR, and corporate giving.

Seizing the Opportunity: A Burger Franchise For Sale Worth A Closer Look

The burger franchise industry is booming, and Harlem Shake® offers a unique and compelling opportunity for aspiring entrepreneurs.

  • Although we never make revenue projections, as every location and restaurant are different, the Average Unit volume increased in 2023 to over *$2.8 Million.
  • With a total initial investment range of $409,000 – $840,000 it is easy to see why this is such an attractive burger franchise opportunity.
  • We partner with organizations that share our commitment to helping entrepreneurs achieve their American Dream. Our collaborative partnerships cover a wide range of financing and business startup support, and we offer tailored solutions to meet the unique needs of each potential franchisee throughout the financing process.

*Please review Item 19 in our updated FDD for more information.

We like to say “Franchise ownership with Harlem Shake® means going into business for yourself, but never by yourself.”

What’s Next? The Path to Owning A Harlem Shake® Burger Franchise

Harlem Shake® offers a clear path to entrepreneurial success. The steps to ownership are supported by a comprehensive franchise model:

  • Training and Support
    From culinary training to customer service excellence, franchisees receive ongoing support to maintain the high standards we have set that are the hallmark of Harlem Shake’s® success.
  • Marketing and Branding
    Franchisees gain access to proven marketing tools and effective social media campaigning, designed to generate a large follower fan base.
  • Operational Excellence
    Harlem Shake’s® streamlined operations model simplifies the complexities of running a burger franchise. We made the mistakes, so you don’t have to. Franchisees are guided on everything from inventory management to staff training, to activating the benefits of our tech stack. All of which work together to ensure smooth day-to-day operations and maximize a franchisee’s potential for success.

The Steps to ownership include:

  1. Completing an inquiry form
  2. Having an introductory call
  3. Reviewing the Franchise Disclosure Document
  4. Meeting the franchisor team for Discovery Day
  5. Signing the franchise agreement
  6. Finalizing your territory and set-up
  7. Hiring your team and conducting training
  8. Preparing to launch your burger franchise!

Explore the vibrant world of Harlem Shake® and take the first step towards owning a piece of the American Dream. With dedication, support, and a bit of Harlem soul, your franchise journey could be the next inspiring success story.